Top 5 Social Networking Apps in Central America: Q1 2023 Performance

In the first quarter of 2023, the top 5 social networking apps in Central America displayed notable trends in downloads, revenue, and active users. Here’s a breakdown of their performance:

WhatsApp Messenger showed a strong presence with weekly downloads ranging from approximately 579K to 878K. Weekly revenue remained relatively stable, peaking at around $65 in the last week of March. Active users hovered consistently in the 82M to 83M range throughout the quarter.

Facebook experienced weekly downloads between 637K and 729K, maintaining a steady flow. Revenue saw a high point of roughly $47K in mid-January but experienced a downward trend, ending the quarter at about $31K. Active users remained robust, fluctuating around the 98M mark.

Messenger had weekly downloads that varied from 384K to 533K. Revenue showed a slight decline towards the end of the quarter, starting at $331 and ending at $222. Active users demonstrated a gradual decline from approximately 29.1M to 27.6M over the three months.

Telegram Messenger saw a diverse range in weekly downloads, peaking at around 434K in mid-January and dropping to about 263K by the end of March. Revenue experienced significant spikes, reaching as high as $18.7K in late February. Active users remained relatively stable, fluctuating between 4.1M and 4.3M.

Google Meet had the lowest download numbers among the top 5, with a range from 17K to 60K per week. Despite no revenue data, active users showed a consistent increase, starting at approximately 1.3M and growing to nearly 2M by the end of March.

These insights come from Sensor Tower. For more detailed analysis and additional data, visit Sensor Tower's platform.